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About Urban Label

Urban Label is unique because of its idea of attaching an ‘urban label’ to our jewelry. Almost all of our jewelry is self-designed and handmade by the owner and founder herself. We design or select each and every piece inspired by the biggest cities from around the world. Currently our collections are inspired by New York, Paris and Milan. Every piece of jewelry is guaranteed of long-lasting quality. This way, our customers can express their style and connect everlasting to their favorite city.

Our story

Founder Lena was driven to start a jewelry business at the age of 18, that she would run alongside her Bachelor Communication. This way she could combine her Communication and Marketing knowledge together with her creativity and passion for photography, graphic design and handcrafting. "From a young age, I was already selling my handmade bracelets at the flea market. I got so much joy from it," says Lena. Today, Lena is driven to make her jewelry brand to a success.

WE LOVE OUR CITIES, AND OUR PLANET

We want to be as sustainable as we can for our beautiful cities. Therefore, we strive not to use plastic packaging. Currently, our packaging consists of paper, cotton fabric and recyclable envelopes. This way we hope to keep our ecological footprint as small as possible.